General Demographic Questions


One of the most obvious questions to ask on a demographic survey is gender, as this is can be an important piece of information when trying to determine your customer demographic.

It is good practice to include a "prefer not to answer" or N/A option for this question if forced, or simply make it unforced so that if a respondant doesn't want to answer it then they can skip it..


1What is your gender?


Age is one of the most common demographic questions asked in surveys. How old a person is can give you clues to their knowledge and experience with regards to the purpose of your survey.

e.g. When surveying about electronic games consoles, a respondent in his 20s is likely to answer questions differently than someone their 70s.

Asking a person their age group is often one of the first demographic questions asked in a survey

2What is your age?


Capturing a respondent’s ethnicity or race is a common demographic question.

A person’s ethnicity or culture may influence his/her responses to survey questions.

Ethnicity questions may vary from country to country to represent the ethnic mix within that country.

The example below is based upon the UK census ethnicity questions, which are grouped as below.

3Please specify your ethnicity

The groupings above, can be expanded as below to provde a more detailed answer.

4Please specify your ethnicity


Asking a respondent what their highest level of education completed is often found on surveys.

This question will vary dependant upon how specific you want  to make it. e.g. to suit the British Educational system.

5What is the highest level of education you have completed?

or a more general educational attainment question.

6What is the highest level of education you have completed?


Questions about the household composition, including marital status, are often important to survey researchers.

Married people may respond to questions differently than those who are separated or divorced.

The number of children in the household and their age ranges may influence the type of television watched, food eat, or products purchased.

7What is your marital status?

8Including yourself, how many people live in your household?

9What is your total household income?


Profession or employment questions  are often asked in demographic surveys, and can be varied depending upon the purpose of the survey or analysis required. 

The question below covers most of the options but as is often the case, an other box has been added to ensure that any employment status not covered in the foregoing questions may be entered.

10Select one of the following options

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